Question : How important is 'domain age' in google rankings.

Hi,

Does anyone know how much weight google gives to a domain's age which creating SERPs.

For example, I have a domain and site which is one year old and is 'mydomain.net' but i have recently been able to purchase the .com of this domain which is six years old.

Is it worth moving over to the .com and putting redirects in place from the old .net to the new .com as all incoming links are to my .net domain or would the difference between the two be minimal.

Thanks,

damoth

Answer : How important is 'domain age' in google rankings.

Hi Damoth1,

The age of a domain while quite valuable, is of no use if the domain registration information changes

Search optimizers had a field day till about a few years ago by buying up expired domains and redirecting them to other content.

In order to prevent this, Google now looks at the domain registration information and resets the value of the domain.. It then re-assesses the content (to verify if the old and new content is the same or not) and decides whether to re-assign the previous SEO equity to the domain or to start it afresh

In your case, if you're changing the domain registrant information,  the age of the domain will not help, since in the eyes of Google, you have owned it for only a short period of time

Separately though, you may still want to consider the branding and ease of recall value of a .com domain which may be higher than a .net domain

MGandhi