As the title suggests, I need a logo image for my new company which will be used on the website, business cards, etc. I have a decent amount of Photoshop skills, but I'm just not artistically creative enough to do it myself. I don't even have the slightest idea in mind about what it should look like. As we all know, it isn't necessarily important if *I* like it--what's important is that it appeals to the customers' tastes. I don't really care if it's extremely flashy, or merely simple yet memorable/identifiable. All that matters is that it adds a positive appeal. (In this case, it will be for a web-design/media company, so the graphic is relatively important).
So my question is, what sort of an agreement should I set up with the graphics artist such that the terms are fair for the both of us (read: fair for me :). As I said, it isn't necessarily important if *I* like the finished product, but sometimes you just know when something will or will not work. Do most free-lance artists-for-hire have a take it or leave it policy? I'm sure they would always do minor tweaking, but what concerns me is if I say "Oh, that's complete garbage." So then what?
I was on a free-lance marketplace website where you can view the portfolios of many artists, but I wasn't impressed by any of them. Not because they didn't have talent, but because the graphics just weren't designed for my type of business.
If I want some type of "guarantee" from the artist that he doesn't get paid until I am satisfied, should I expect to pay a massive premium for such a service? If so, how much more would that run me?
Thanks,
Brian
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