Question : Search Engine Optimization Software

Hello,

I am considering taking on the task of achieving top ranking for or website as apposed to paying an SEO company loads of cash to do so. Aside from consultants knowlege of SOE I understand they must have thier tools of the trade as well. If I too could get the right tools I believe I could achieve success in certain areas as well. So my questions is what are some of the best software tools for keyword analysis, creating door way pages, monitoring positions of certain pages and reverse engineering of competitors webpages that range high?

I was considering Web Position Gold because they have been around for awhile.. Any one having any success with any other tools? What are some of the tools to stay away from?


Thanks

Answer : Search Engine Optimization Software

The key tools of the trade are information, persistence, and monitoring results.

Information: Google specifically recommends AGAINST using Web Position Gold . . . and doorway pages, for that matter.

There are some handy tools online, but they're of little use until you have the basics down.  You should review Google's Webmaster Guidelines (www.google.com/webmasters/guidelines.html - look for the WPG reference) and Yahoo's Quality Guidelines (http://help.yahoo.com/help/us/ysearch/basics/basics-18.html) to get an idea what the search engines are looking for.

Also, get a handle on the fundamental SEO techniques - www.seo-guy.com/tutorial.html.

Then you may be able to make use of some tools like these: www.webmaster-toolkit.com (but don't skip the steps above).

Finally, make liberal use of the E-E Online Marketing TA  :)