Question : Help with WebTrends and multiple channel tracking campaign

We are just about to begin a marketing campaign where we will be
promoting a new "product" (actually just a video news story). We will
be using print, email and our web pages to promote this and we want to
see which channels are producing the best results.

We have WebTrends 8 as our analytics package but have just finished the initial JavaScript tagging and have not yet delved into the more advanced tagging for campaign tracking.

Can anyone help walk though the steps necessary to do and report on a tracking campaign with WebTrends?

greatly appreciated

mama

Answer : Help with WebTrends and multiple channel tracking campaign

Well, one of the things you can do is create a report query:

1. Click the query icon: .
2. Drag and drop dimensions, measures, and operators into the Query window to create a search
expression. Dimensions are shown in gray. Measures are shown in tan. To specify a value, drag
Value into the Query window, double-click it, and type a value in the Enter value text box. To
remove an item from a query expression, drag the item onto the trash can or drag another item
directly on top of it to replace it.
3. Make sure each report query consists of one or more equations. All equations include:
- A dimension or measure
- An operator such as = or >
- A numeric or text value
4. Click Run Query.

To specify case-sensitive matching for text values, select the String matches are case-sensitive check box below the Query window.

Typically, dimensions are non-numeric and measures are numeric. When you specify the value of a dimension, you specify a text string. When you specify the value of a measure, you specify a number. You cannot use comparative operators such as > with dimension values. Commas (,) and non-numeric symbols such as $ are not supported in numeric values.

To change your query and run it again, click Query a second time. When you change a query, it searches the entire report, not just the report returned by the original query.

To return to the original report, click Undo Query.

You can first query a report and then export the results to Microsoft Word, PDF, CSV, or database format. To export your query results, you must select Current report when you export.

http://www.arena.no/dokumentasjon/wt8/ReportUsersGuide.pdf