Question : Online marketing manager - job requirements

I need to know what are the job requirements that I should list for the job (Online Marketing Manager). Basically I have multiple websites (online stores, selling software, online communities) and I need this person to manage them all from A to Z including but not limited to SEO, online communities development and management, PPC...etc.

Answer : Online marketing manager - job requirements

Here's one from IAC (NASDAQ: IACI, website properties = ask, evite, citysearch, iwon, bloglines, excite, etc):

http://jobsearch.iac-careers.com/getjob.asp?JobID=53621174&AVSDM=2007%2D03%2D07+17%3A31%3A42&Logo=0&col=dtcl&fn=8&q=online+marketing&vw=b&sort=rv

And one Wachovia (banking):

Position responsible for OSP and OST campaign execution, reporting and channel development. Execute online advertising campaigns through proprietary and 3rd party ad serving technology, from insertion order through end of campaign reporting. Includes media planning & scheduling, coordinating production schedules, trafficking & testing campaigns and performance reporting. Consult with business partners to recommend how our onsite promotional capabilities can fulfill the goal of their marketing program by taking into consideration the unique abilities of the channels. Recommend media placement, testing strategies and analytical solutions. Monitor and govern compliance with Wachovia.com advertising policies. Maintains channel process, policies and guidelines documentation. Manage relationships and production processes with cross-functional teams to ensure seamless delivery of each campaign. Provides campaign reporting and analysis to business clients and maintains aggregated analysis for benchmarking and identifying channel trends. Utilizes web site metrics to provide inventory usage & campaign optimization strategies on reports. Troubleshoot technical/production issues. Continually seeks new opportunities and creative ways to improve process, enhance the channel and leverage best practices to improve campaign performance. Builds knowledge base of campaign successes and best practices to provide value-added assistance to partners. Remains trained on all upgrades and functionality enhancements to ad serving systems, and provide recommendations for adoption of new features. Monitor competitive landscape for online marketing best practices. Coordinates the implementation of system tracking tags as needed.

Reqs: B.A. Marketing, Advertising, Communications or related field. At least five years of marketing project management experience, with minimum of two years experience in online marketing or online media planning. Experience with ad serving/ad trafficking tools required. Marketing operations/production experience helpful. Solid understanding of marketing segmentation and targeting principles. Strong ability to interpret campaign results and make future recommendations based on complex data and analysis. Strong technical aptitude and familiarity with HTML, Java script and rich media formats. Excellent organizational and follow-up skills are essential. Strong written and verbal communication skills. Self-motivated, quick learner, results oriented individual. Proven team player comfortable working within highly matrixed, cross-functional teams. Solid understanding of web analytics tools, preferably Hitbox. Strong customer service and consumer focus skills. Proficient in Excel.

Of course, you'll be getting a lot of competition for candidates that aren't already working for a company or consulting to one.