Question : Bulk Insert with Text Qualifiers

We usually use Bulk Insert with a format file to transfer data from text file to SQL. My latest file has text qualifiers. I do not know how to remove the text qualifiers and import at the same time. So as a round about way I tried building a "Import table" with all varchar fields to get the data imported, then I was going to remove the text qualifiers, update a few other things, and then append the data to the real table I want it in. I have done this for a few other of my imports when I could not figure out how else to do it. The problem is the removing the text qualifiers. I tried a simple update/replace but maybe you can only replace on insert here is my sample

Code       
Update dbo.LIMRA_AML_Course_Import set [CompanyName] =        
                replace(dbo.LSWVTGLoanDL_Import.[CompanyName],""","")

Error
Server: Msg 105, Level 15, State 1, Line 1
Unclosed quotation mark before the character string '",")

'.
Server: Msg 170, Level 15, State 1, Line 1
Line 1: Incorrect syntax near '",")

'.

Here is a line from the text

"National Life of Vermont","LSW","IPA","smith","Bobby","Z","abad11111",,,2/1/2007 8:31:53,,,

I know it is late on Friday but is anyone else's brain still working because I think mine has quit!

Answer : Bulk Insert with Text Qualifiers

try this:

Update dbo.LIMRA_AML_Course_Import set [CompanyName] =        
                replace(dbo.LSWVTGLoanDL_Import.[CompanyName],'"','')

use singlequotes within the replace function