Question : Optimize and Understand Keywords for Adwords - Recommendations

http://www.mextranslation.com

[Adwords]
english to spanish translation - Poor (3/10)
Note: in this diagnosis the search english to spanish translation did not trigger this keyword. However, another keyword in this ad group ( translate english to spanish ) is triggered by this search.

english to spanish translation service -       Poor (4/10)
Note: in this diagnosis the search english to spanish translation service did not trigger this keyword. However, another keyword in this ad group ( translate english to spanish ) is triggered by this search.

english to spanish translators - Poor (4/10)
Note: in this diagnosis the search english to spanish translators did not trigger this keyword. However, another keyword in this ad group ( translate english to spanish ) is triggered by this search.

translate english to spanish - OK (7/10)
translate to spanish from english -      OK (7/10)
translating english to spanish - OK (7/10)
translation of english to spanish -       Poor (4/10)
translations from english to spanish - OK (6/10)

Anyone understand why keywords which literally match my website and content exactly are rated so low.

Also feel free to make suggestions, Im trying to learn ...

Answer : Optimize and Understand Keywords for Adwords - Recommendations

I'm assuming the "first page bid" value is what was called minimum bid and means your ad wont show unless you pay that much. (I use AdWord editor which still calls it minimum bid).

Have you looked at the spy glass button (by the keyword) to see why your getting a poor quality rating and therefore a high minimum bid?

Inclusion of some keywords can cause high minimum bids, even if I use them in the advert text and destination page. Thsi is generaly from very competitive keywords and gets worse if you use several. I could imagine restaurant could be one of those keywords.

Company names & trade marks are sometimes blocked so they may also bump up min bids.

Regionalising ads don't seem to effect minimum bids.

I had a similar problem with advertising on searches for competitiors. Its hard to use their exact name (i.e. the keywords) in your advert text and page, so you get poor min bids.