Question : SEO.. Are they advicing us correct?

Hi
There is a company who are trying to SEO the website www.humana.org
I as the webmaster now get alot of requests on modifications that I am not sure if it serves its purpouse.

We are using .asp and SQL database. Its an old CMS that they are using and I am no programmer, but if i see what they write, I have to do big modifications.

Can anyone confirm if what they are saying make sence and would it give a great ranking improvement?

When they talk about:Anchor Text Analysis
Is that the URL they type in the address bar or is it all the visible links that we might have in the texts, that the visitors click in. Is it the visual link or the behind link they are refering to


Here is their recomendation:
7.       One of the most important analysis that we have done this week is the Anchor Text Analysis. The anchor text or link label is the visible, clickable text in a hyperlink. The words contained in the Anchor text can determine the ranking that the page will receive by search engines. For Example in our site, apart from the front page, the title of the page in the url of rest of the respective pages, it appears like below: http://humana.org/TextPage.asp?MenuItemID=42&SubMenuItemID=144 where as in anchor text it should have been: http://humana.org/Teacher Training.aspx). We have to agree with Asger that we modify the URL. THIS IS VERY HELPFUL IN OPTIMISATION- OUR SEARCH ENGINE OPTIMIZATION WORK.


Hope anyone can advice

Kind Regards
Morten

Answer : SEO.. Are they advicing us correct?

What they are saying is correct, but implementation could be tricky given your set up.

Given the following two urls, the first will always rank better, as it contains keywords that you might be trying to get ranked for.

http://humana.org/Teacher Training.aspx
http://humana.org/TextPage.asp?MenuItemID=42&SubMenuItemID=144

If you were attempting to get ranked for the keywords "teacher training", the second url would fail miserably. Some search engines won't even index your site if you are using querystring parameters as you are.

both the URL and the text of the link are important.

You might look into doing some URL rewriting to provide nicer more seo friendly URLs