Question : How can i detect if my advertiser is cheating me?

Hi All,


I have several advertisers that put banner ads on their websites.  They get mixed results.

I suspect one of them has started to fake results as the conversion rate has dropped.


How can I detect if I am getting real clicks or they are doing something naughty;

e.g
- bot traffic
- loading the page themselves (iFrame or popup)


Currently i just track their hits to a unique URL I give them.


Many thanks

Answer : How can i detect if my advertiser is cheating me?

Do you use Google Analytics? By requiring your advertising partners to embed analytics into your ad, you can get valuable third-party information from Google.

Click fraud can also be deterred or prevented by using a third-party source such as Click Forensics or Click Hawk, but they're going to cost some money. Google Analytics is free.

http://www.clickforensics.com/
http://www.trafficsentry.com/clickhawk/

You may also want to read this and other articles online about click fraud:

http://www.panalysis.com/prevent_click_fraud.php