Question : How erase a sign?

Using ps cs4.  What's the best way to remove the "Interasian" part of this sign so it looks real?

http://www.interasianmarket.com/images/Store_Front.jpg

Answer : How erase a sign?

This is just a quick example.  I used the clone stamp feature

Store-Front.jpg (570 KB) (File Type Details) 

clone