Correct, these are not gems but RoR plugins. Rails plugins are not gems; they install to the subdirectory of an existing rails project. They are managed similarly to gems but do not require the rubygems framework; instead they require an existing rails application.
First, create the application skeleton like this:
rails myapplication (this creates a directory)
cd myapplication
From there, you can install rails plugins like this:
ruby script/plugin install action_mailer_optional_tls
... and so on. You may have to run "ruby script/plugin update" Then, look in the vendor/plugins subdirectory to ensure that the plugin was successfully installed.